Technology Based Fitness Trends for 2016
Both in and out of the gym, technology is changing our approach to fitness. With the rise of the internet and the age of information, fitness junkies have had increasing access to the info they need to improve their approach to improving their fitness and overall health.
Now as technology advances even further and powerful mobile devices with high speed internet are accessible to all, that technology is further empowering more and more people to engage in a more active, healthier lifestyle armed with the information and therefore the confidence to do so.
Here’s what some of the most popular technology orientated fitness trends look as we move from 2015 to 2016 and onwards.
YouTube Fitness Celebrities
You tube has served as a fantastic vehicle for the empowerment of new gym goers to enter the gym with the confidence to work out in a constructive way. From instructional videos to product reviews and other free education and tips, video has given new and aspiring fitness enthusiasts a relatable platform for learning and motivating themselves.
What’s more, video above any other format, puts a face to the content. Through this medium. charismatic personal trainers, bodybuilders and models alike have become fitness icons to huge fan bases through their video uploads.
With faster broadband even on mobile devices via 4G which is now widely available to the vast majority of the UK, as well as the increasing number of gyms offering free WiFi to their members, you can expect to see gym goers watching video both in and outside of the gym to fuel their fitness journeys.
App Based Fit Guides & Downloadable Content
When they’re not watching their favourite fitness Vloggers, App fitness is the next most likely scenario. The fitness app market is booming and shows no signs of slowing. With everything from downloadable workout schedules and meal plans to full blown calorie counting and macro calculating apps, many fit enthusiasts rely on at least one app to help plan and track their health and fitness goals.
With these apps becoming ever more complex and cheaper to buy if not free, this is not a trend that will be dying out anytime soon. In fact, over 90% of millennials say they always take their smartphones in to the gym with them.
Wearable Fit Tech
It’s not just smartphones making their way in to the gym or outside when we’re working out. The wearable tech market has seen a huge upward trend in the last 18 months, with a particular surge following the general release of the Smart Watch product category last year. We’ve also seen prices drop for directly fitness orientated wearable technology, not least of all the popular Fit Bit.
Fitness tracking is at an all-time high and with constantly improved products hitting the market which now also commonly include heart rate monitoring above and beyond basic steps taken and distance covered metrics offers a new individual layer to a user’s potential measurable fitness data.
Expect to see ever evolving products and increasingly advanced solutions for serious athletes and consumers alike as we hit summer 2016.
Now over 400million users worldwide and over 30million from the UK alone, Instagram is the fastest growing social media platform of the past 12 months. Initially hailed as motivation through beautiful imagery, many palmed off this photo based social platform as an arty, hipster affair.
Instagram has evolved though, and having been purchased by Facebook is now more powerful than ever before, with a much more diverse audience. Though Fashion & Beauty is the most popular category within the platform, Health and Fitness comes in a close second place. Serving as a non-intrusive motivation source for living a healthier lifestyle. Instagram content has followed suit with YouTube’s video content and now provides a mixture of motivational imagery as well as brief education and tips for fitter living. #Instafit is here to stay.
Published on 14 Mar 2016
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